True to You

A New Fitting Experience

Confession: I look forward to shopping for a new bra about as much as I like going to the dentist. But there comes a time to face our fears—and judging by the motley crew of sad stretched-out bras in my lingerie drawer, the clock has struck done. It was time to bring in the pros, so I booked an appointment at Melmira.

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We’re Hiring!

Want to join the Melmira team?

We are seeking a Customer Service Liason to join our team! We are a high end fashion lingerie and swimwear boutique that prides itself on service. We work one on one with each client to ensure the perfect garments are found. As a Customer Service Liason, you will be responsible for carrying out the following:


  • Greet every customer with a warm and professional welcome
  • Handle customer inquiries and concerns both in person and on the phone
  • Manage the schedule and ensure an efficient flow in the store
  • Troubleshoot and resolve product issues and concerns
  • Document and update customer records on a regular basis
  • Develop and maintain a knowledge base of the evolving products and services


  • Previous experience in customer service, sales, and/or other related fields
  • Ability to build rapport with clients
  • Ability to prioritize and multitask
  • Positive and professional demeanor
  • Excellent written and verbal communication skills

If this is you, please send us your resume to careers@melmira.com.

Sneak Peek: New Window for a Melmira Milestone!

There’s nothing like two little ones helping you design the new window for the month! We love having the kiddos help out!

This sneak peek of our new window is also a look at an incredibly exciting month ahead.

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Prima Donna Giveaway

Win a $200 Prima Donna Gift Card

We want to help grow your lingerie wardrobe!

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Prima Donna Deauville in Ruby Gold

Bra Fitting 101: Seams Will Change Your Life

Marie Jo Jane

When we think about our bra “foundations”, most women identify with boring smooth nude bras! Sound familiar? You may have a pretty bra that you wear for special occasions, but your basics are just that…basic! We need to now ask ourselves, do we deserve more than just basic? At Melmira, we believe that you do!

Chantelle Merci Demi Bra

The general consensus for Canadians is to hide our bras. Thankfully, a more European influence has prevailed, and in certain situations, it is more acceptable to show a bit of bra through your clothes or in the way of a strap! After all, everyone knows you’re wearing a bra, right? Alas, now they might know you’re wearing a pretty one! Interestingly, Europeans have always gotten away with this, and they are also the fashion capital of the world!


For those of you who feel you are too “old”, or too conservative, we would love to have the opportunity to prove you wrong! We strongly believe the subtleness of a bra showing can still be classy and appropriate. For us, the point of this exercise is not to try to show your bra, but rather accept it in favour of celebrating the beautiful silhouette that it provides!

Why lace? Fashion! √  Sexy! √ Obvious right? What is less obvious is that the right quality lace actually provides a function as well. Lace and seams lift and distribute the weight of the breast in the cup – they bring our breasts up and forward, without necessarily being pointy when you have the right bra.



Not convinced? Did you know that the right seamed bra will help to define the waist, lengthen the torso, and minimize the whole figure? Need a different perspective? While smooth t-shirt bras have a place in our wardrobe for fitted white tops (I’m still trying to meet a person who wears these) and certain silks, they provide a rounder, wider, lower, fuller shape! Convinced yet?

Another widely believed opinion is that lace is itchy or uncomfortable. These are sometimes the same women who find underwires uncomfortable. The solutions to both problems are in the quality and the fit. Unless you have a synthetic allergy, or are highly sensitive, quality lace and underwire actually allow you a much lighter and more comfortable feel – not to mention a beautiful and feminine look!

Now, we do understand that sometimes in life, words are not enough, and that we have to see it to believe it! While Melmira has always strongly believed in lace and seams, this is a situation where women have to wear it to believe it!

So, how can we encourage this experience? For the month of October, and for the first time ever, we would like to challenge women to come in and buy a lacy seamed bra. With wear, the lace only softens and adapts to our bodies, so it’s so necessary to give it a chance! As an incentive, we will be offering 15% off any bras that meet this criteria (i.e. not a t-shirt bra!).

Warning! This could be life-changing! See you soon!

Panache Sports Bras

Her Magazine: Running with Boobs

Finding the perfect sports bra isn’t always easy. Much like looking for the perfect running shoes, there are so many factors to take into consideration to ensure that your exercising time is fun and comfortable.

Her Magazine‘s Stephanie Kleiman decided to come see us when she was faced with the difficulty of finding a great sports bra that would support her while exercising.

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Marie Jo Undertones

Marie Jo, Simplified: Feminine and Refined Undertones

Marie Jo is calling their new lingerie collection, Undertones, your perfect partner in crime and a lingerie wardrobe essential.

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Empreinte Grace

The Perfect Summer T-Shirt Bra is Lacy

Looking for the perfect “support meets smooth” summer t-shirt bra? Believe it or not, nothing really beats lace.

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Janira Bridget Control Panty

Go Seamless This Summer

Summer is upon us! We’re ready to bring out our summer dresses and have RSVP’ed to at least three weddings. Our lingerie outfit isn’t always on the top of our lists, but when we want to stun in that perfect dress, the perfect panty could make all the difference!

These are our top picks that will pair best with your new favourite pair of jeans and that gorgeous body-hugging dress you love so much.

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Christine Lingerie Robe

Must Haves: Valentine’s Lingerie

Valentine’s Day is just around the corner, and we know that picking out the perfect lingerie for the occasion can overwhelming. We’ve narrowed down the list to some of our favourites and there is something for everyone! Whether you are heading for the beach this Valentine’s or wanting something sexy but with comfort, we have you covered.

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