Shan Production

SHAN: Made in Canada

Making the most of a summer that’s as short as it is sweet is a strong Canadian tradition. And we all know that when you only have a couple of months of nice weather to enjoy, how you style them is critical. For a summer well-spent at the cottage or the beach, nothing beats sporting the best in homegrown swim and loungewear for women and men from Montreal’s Shan.

Shan Production

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My Melmira Post-Surgical Experience

Shopping for lingerie and swimwear is always deeply personal, and sometimes daunting, particularly for post-surgical clients. We asked three women to share their real experiences at Melmira, and how they found exactly the right support in more ways than one.

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A Gradual Glow from James Read

At Melmira, we love the look of bronzed skin but prefer to get our glow from a bottle and not from harmful UV rays. For tanning newbies, or those who want a glow they can build on, the Gradual Tan line from James Read is the one to try.

James Read Tan combines the benefits of luxury skincare with a natural golden tan to suit all skin tones. The products are easy to apply and are all about making your skin look and feel beautiful.

As a professional spray tan artist (and a recognized influencer in tanning trends worldwide), James has worked with some extraordinary people, from top photographers and designers like Tom Ford, Burberry and Sophia Webster, not to mention Naomi Campbell, Rosie Huntington Whitely, Ellie Goulding and Mariah Carey. Here are the details on our team’s two fav products available at Melmira!



H2O Illuminating Tan Mist is created with a base of organic rose water and infused with a dusting sparkling 24K gold. This super-hydrating gradual tan is enriched with luxury skincare ingredients such as Hyaluronic Acid which hydrate and firm the skin.


  • Magic by nature, this golden mist transforms to a clear formula upon application with just a hint of subtle shimmer
  • Gradually builds a natural radiance and glow, day by day – Golden light reflecting particles give skin an instant lustrous finish
  • Featuring Tantone TechnologyTM which helps ensure the most natural result for your skin tone
  • Effortless to use, this mist formula allows you to build your desired colour
  • Super-fast drying, allowing you to dress in minutes
  • Colour lasts up to 5 days




Infused with pure rose water, this lightweight mist offers the ultimate gradual tanning experience. Each application will gradually build a deeper tan, allowing you to control your depth of colour. Rose water contains skin-loving vitamins and minerals to provide a refreshing boost to the skin’s hydration system.


  • Gradually builds a natural radiance and glow, day by day
  • The cooling mist makes for an ideal makeup primer and setter
  • Colourless, stain-free formula
  • Infused with skin beautifying minerals
  • Easy to apply
  • Travel friendly









Behind-the-Scenes with Shan Swimwear

Melmira got an extra-special glimpse of behind the scenes at Shan headquarters last summer, with Chantal Levesque, designer and owner of the luxury swim brand. A unique opportunity to chat fit and fabric with the expert herself…

Chantal shared with us her inspiration behind the 2019 collection, reviewing her Classique fits and introducing many new shapes, styles, and colours in both bathers and covers. From her sleek and elegant Far West to her modern and edgy Do You Think I’m Sexy, to her fresh and feminine Pop Art, to her dramatic and artsy Mosaic…not to mention the new solids from the Techno-graph contouring structure collection! It was impossible to choose a favourite, and as usual, we selected several from every group.

Shan’s fashionable style, high-end quality and flattering fit truly make her the best the world has to offer! Sharing a passion for swimwear (and being Canadian!), Melmira feels a very close connection with Shan and loves wardrobing our clients head-to-toe with their pieces!

Merci Beaucoup Shan for all that you do!

True to You

A New Fitting Experience

Confession: I look forward to shopping for a new bra about as much as I like going to the dentist. But there comes a time to face our fears—and judging by the motley crew of sad stretched-out bras in my lingerie drawer, the clock has struck done. It was time to bring in the pros, so I booked an appointment at Melmira.

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We’re Hiring!

Want to join the Melmira team?

We are seeking a Customer Service Liason to join our team! We are a high end fashion lingerie and swimwear boutique that prides itself on service. We work one on one with each client to ensure the perfect garments are found. As a Customer Service Liason, you will be responsible for carrying out the following:


  • Greet every customer with a warm and professional welcome
  • Handle customer inquiries and concerns both in person and on the phone
  • Manage the schedule and ensure an efficient flow in the store
  • Troubleshoot and resolve product issues and concerns
  • Document and update customer records on a regular basis
  • Develop and maintain a knowledge base of the evolving products and services


  • Previous experience in customer service, sales, and/or other related fields
  • Ability to build rapport with clients
  • Ability to prioritize and multitask
  • Positive and professional demeanor
  • Excellent written and verbal communication skills

If this is you, please send us your resume to careers@melmira.com.

Sneak Peek: New Window for a Melmira Milestone!

There’s nothing like two little ones helping you design the new window for the month! We love having the kiddos help out!

This sneak peek of our new window is also a look at an incredibly exciting month ahead.

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Prima Donna Giveaway

Win a $200 Prima Donna Gift Card

We want to help grow your lingerie wardrobe!

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Prima Donna Deauville in Ruby Gold

Bra Fitting 101: Seams Will Change Your Life

Marie Jo Jane

When we think about our bra “foundations”, most women identify with boring smooth nude bras! Sound familiar? You may have a pretty bra that you wear for special occasions, but your basics are just that…basic! We need to now ask ourselves, do we deserve more than just basic? At Melmira, we believe that you do!

Chantelle Merci Demi Bra

The general consensus for Canadians is to hide our bras. Thankfully, a more European influence has prevailed, and in certain situations, it is more acceptable to show a bit of bra through your clothes or in the way of a strap! After all, everyone knows you’re wearing a bra, right? Alas, now they might know you’re wearing a pretty one! Interestingly, Europeans have always gotten away with this, and they are also the fashion capital of the world!


For those of you who feel you are too “old”, or too conservative, we would love to have the opportunity to prove you wrong! We strongly believe the subtleness of a bra showing can still be classy and appropriate. For us, the point of this exercise is not to try to show your bra, but rather accept it in favour of celebrating the beautiful silhouette that it provides!

Why lace? Fashion! √  Sexy! √ Obvious right? What is less obvious is that the right quality lace actually provides a function as well. Lace and seams lift and distribute the weight of the breast in the cup – they bring our breasts up and forward, without necessarily being pointy when you have the right bra.



Not convinced? Did you know that the right seamed bra will help to define the waist, lengthen the torso, and minimize the whole figure? Need a different perspective? While smooth t-shirt bras have a place in our wardrobe for fitted white tops (I’m still trying to meet a person who wears these) and certain silks, they provide a rounder, wider, lower, fuller shape! Convinced yet?

Another widely believed opinion is that lace is itchy or uncomfortable. These are sometimes the same women who find underwires uncomfortable. The solutions to both problems are in the quality and the fit. Unless you have a synthetic allergy, or are highly sensitive, quality lace and underwire actually allow you a much lighter and more comfortable feel – not to mention a beautiful and feminine look!

Now, we do understand that sometimes in life, words are not enough, and that we have to see it to believe it! While Melmira has always strongly believed in lace and seams, this is a situation where women have to wear it to believe it!

So, how can we encourage this experience? For the month of October, and for the first time ever, we would like to challenge women to come in and buy a lacy seamed bra. With wear, the lace only softens and adapts to our bodies, so it’s so necessary to give it a chance! As an incentive, we will be offering 15% off any bras that meet this criteria (i.e. not a t-shirt bra!).

Warning! This could be life-changing! See you soon!

Panache Sports Bras

Her Magazine: Running with Boobs

Finding the perfect sports bra isn’t always easy. Much like looking for the perfect running shoes, there are so many factors to take into consideration to ensure that your exercising time is fun and comfortable.

Her Magazine‘s Stephanie Kleiman decided to come see us when she was faced with the difficulty of finding a great sports bra that would support her while exercising.

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