Mel’s Blog

Sister's Pick - Chantelle Strapless Bra

Sister’s Pick: Supportive Strapless Bras

Amie’s PickChantelle strapless bras

Who ever said a strapless had to be uncomfortable?

Okay, so the security of a strap makes sure we’re free of any risky business on the dance floor and gives us the confidence to trust that we are “uplifted”. But in reality, a strap is really only there to hold your bra together.

Yup, you read that right…that’s it. And are you ready for this?

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Amie's Pick - Simone Perele Elles for Valentine's Day

Sister’s Pick: A Special Valentine’s Day Set

Amie’s PickSimone Perele Elles bra with matching panty

I will admit that Valentine’s Day is yet another example of how a traditional holiday can become increasingly commercialized and a popular gift-giving event. Valentine’s Day-themed advertisements encourage spending on loved ones, and extend far beyond that into children’s classrooms…which reminds me that I must get that organized!

While I realize that we’ve lost the true meaning of the holiday, I will humbly admit that it remains my very favourite day of the year! Perhaps it’s because growing up, my father would arrive home carrying a rose for each of his girls on Valentine’s Day, and it just made my heart sing!  Or maybe it’s because I was born an absolute hopeless romantic, and have had the privilege or marrying my match in that category! Sad, but true. But, the most likely and obvious reason is because I just happen to work in the wonderful world of lingerie, an industry that is often connected to the day of love!

At the risk of sounding “sales-y”, and seriously regretting posting a picture of myself in a red bra, I’d like to encourage you ladies out there looking for a way to celebrate love, to give your partner a special Valentine’s surprise – to invest in something extra special for underneath. My personal choice is a red bra with the matching panty, because let’s be honest, while the match isn’t necessary, it’s an extra special touch. Even if it just becomes your best kept secret!

But why did I choose the Simone Perele Elles? With this bra, I’ve found the perfect balance between support, comfort, and beauty. While it’s a little more coverage, I still get the support that I need in a bra. More often than not, I will opt for a fuller cup, so it’s always important that it also be beautiful. And of course, the right shade of red is not only sexy, but the perfect alternative to a nude bra – I can even wear it under my whites!

Happy Valentine’s Day!

Looking for the perfect lingerie for your Valentine’s Day? Call us at 416-485-0576 to book an appointment or email us for more information!

Marnie's Pick - Cosabella Never Say Never Racie Bralette

Sister’s Pick: Cosabella’s Comfortable Bralette

Marnie’s PickCosabella Never Say Never Racie Bralette

We all know bralettes make beautiful undergarments, but they can make a sneak peak in our outerwear as well! The Cosabella Never Say Never Racie has been my go-to maternity bra. Maternity bras are great, I love them too! But with the Racie, I can show off the lace with certain outfits, while enjoying more support than your typical bralette.  Not only do I get the feminine style, but also comfort. 

Best part of all is that the Never Say Never collections all come in fun, colourful options to match up with your wardrobe!

Need a comfortable bralette? For more information, give us a call at 416-485-0576 or email us. The Racie is also available on our online shop in basic colours. All fashion colours are available in-store or by phone order only.

Sisters Pick - Melissa Odabash

Sister’s Pick: Easy, Breezy Melissa Odabash

Leah’s Pick – Melissa Odabash Isabelle Tunic

I can’t say enough about Melissa Odabash coverups!

This one in particular caught my eye for its effortless style and cozy comfort.

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Marysia Santa Barbara One Piece

Sister’s Pick: The Scalloped One-Shoulder Marysia

Amie’s PickMarysia Santa Barbara One Shoulder Full Piece


The good news is, we’re finally getting away for our first family beach holiday with our kids! The bad news? I’ve had three babies in seven years and I’m not beach body ready! 

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Holly's Pick - Stella McCartney Bodysuit

Sister’s Pick: The Stella McCartney Bodysuit

Holly’s Pick – Stella Seamless Bodysuit



I’m not sure if it’s a maturity thing, or if I just got sick and tired of my layering tank top constantly rolling up. But, I’ve finally discovered the function and comfort that a bodysuit brings to your every day wardrobe.

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HOW TO: Swimsuit Shopping During Pregnancy

Many women avoid the beach or poolside while pregnant either because they’re self-conscious or simply want to avoid the hassle of swimsuit shopping while pregnant. We’re here to tell you, “enough is enough!” Not only will we make your shopping experience an enjoyable one, but there will always be another body you will try and compare yourself to. But, it is important to focus on yourself and what you love about your body.

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Prima Donna Giveaway

Win a $200 Prima Donna Gift Card

We want to help grow your lingerie wardrobe!

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Does Your Bra Still Fit?

Does Your Bra Still Fit?

They say that a woman’s body changes eight times in her life. At Melmira, we know that it is much more than that! Pregnancy, exercise, dieting, medication, and the list goes on and on.

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My First Blog!

Hi Y’all!

I can’t believe it’s been five years already since I retired! The only thing that keeps reminding me is the continuous sprouting of my grandchildren. I have four now, two boys and two girls, five and under, so needless to say it’s fun in spades (not to mention a lot more fingerprints everywhere – which I sometimes just leave so I can be reminded of them when they go home –ha!).

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